April 2009
Ten Steps To A Well Optimized Website - Step 9: Monitori
Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use.
While this area isn’t directly related to attaining higher rankings it is definitely equally important. Once you’ve got good rankings your competitors are going to work to beat you out. You have to keep on top of it to insure you maintain your top positions.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
- Keyword Selection
- Content Creation
- Site Structure
- Optimization
- Internal Linking
- Human Testing
- Submissions
- Link Building
- Monitoring
- The Extras
Step Nine - Monitoring
After days, weeks, or perhaps even months of researching, optimizing, proofing and link building you’ve got your website into the top positions. First thing’s first: congratulations! It’s no easy task to get your site where you got it and you deserve a break. Take a week off and don’t look at your site, at the very least this’ll let you come back at it again with fresher eyes - at best it’ll give you time to spend with those who missed you during your obsession with your site and rankings. But don’t take too long … your competition is right on your heals.
As important as the first eight steps were to getting you the rankings, so to is this step that will help you keep those rankings. There are three basic yet critical steps to the monitoring process. They are:
- Monitoring your rankings
- Monitoring links
- Monitoring changes in the search engine environment
Monitoring Your Rankings
There are a number of ways that you can monitor your rankings. You can run the searches manually, you can use software to check your rankings or you can use online services to check your rankings. There are advantages and disadvantages to each.
Checking Manually
Advantage - You will be able to visually confirm the results and also you will remain in full compliance with the search engine’s rules governing use of their systems including the use of automated rank-checking software.
Disadvantage - This method for checking rankings can be extremely time consuming is checking for multiple phrases across multiple engines. If you are targeting 20 phrases and want to check your rankings across the top ten engines and know when you’re places as far down as position 50 you will have to check up to 1000 different pages for your site.
Rank-checking Software
Advantage - This method for checking your rankings is extremely efficient. With software such as WebPosition Gold you simply enter the keywords you are targeting, the engines you want to check for results on, and how deep you want it to go. After that it’s a matter of running the program and doing some other work or grab a coffee while you await the results.
Disadvantage - This software often violates the search engines rules regarding the use of their systems by running a large number of searches. If you are going to use this type of software please set the software to run courteously (a setting you will find in the options) and register for Google’s Web API which will allow you to legitimately run 1000 automated queries per day.
Online Services
Advantage - It is much faster than checking manually and doesn’t have the cost associated with it that software does. An example of an online rank checking tool can be found at http://www.mikes-marketing-tools.com/ranking-reports/.
Disadvantage - It is still far more time consuming than automated software and over a few months you will have made up the money spent on the software in time saved by using it. Also, I’m a bit paranoid when it comes to entering detailed info regarding my SEO sites and targeted keywords. I’m not a fan of anything that requires me to give my targeted phrases and URL to another marketing site. But maybe that’s just me.
Monitoring Links
Monitoring your links is equally important to attaining them. When you were first starting your SEO and link-building you probably checked to see how many links your main competitors had and built more. So what makes you think they haven’t been building more links since then.
It’s a good practice to schedule weekly checks of how many backlinks you have detected by the major search engines and also check to see how many your main competitors have. If you document the results on an ongoing basis you will be able to note whether theirs are growing or not.
While you should always be generating more inbound links for your site whether
you see your competitors doing so or not, knowing when they are and where they are can give you a solid advantage in reacting to this new threat. Remember, as hard as you worked for your positioning, so too with others.
There are software and online services to check for links however the only one I would recommend has nothing to do with its link number abilities. As noted in previous articles, Top Optimizer Pro is the link-building tool I would most highly recommend. On top of giving you the number of links your competitors have it will tell you what the anchor text is, what the PageRank is of those links, and more. It will even help you find link partners.
Monitoring Changes In The Search Environment
The last thing you will have to monitor is for changes with the search engines themselves. First of all, with changes such as MSN’s upcoming shift from providing results based on Inktomi to providing their own results, you will want to know when this happens and what to expect when it does. Additionally, you will want to know when changes are occurring in the search engine algorithms, when major ones take place, and what those changes are.
This is why there are full-time SEOs. To monitor all of these things can be very time-consuming however assuming that you have the time and inclination here are some resources to help you keep on top if it all:
Newsletters
SEO newsletters can definitely help keep you on top of what’s going on however you have to know who to listen to. Here are a few from people/organizations I have found worthy of my respect (not to say these are the only ones but I can’t list everyone here so I’m listing the three top SEO newsletters).
Climbing The Beanstalk - Beanstalk Search Engine Positioning’s own bi-weekly newsletter. Of course we have to include it and if you’re enjoying this article and the ones before it you’re likely enjoy the newsletter as well. You can find the subscription box in the right-hand navigation.
ISEDB Newsletter - a weekly newsletter with links to a variety of articles. Gives a very balanced look at search engines, what’s going on, and SEO tactics. Subscription can be found at the bottom of the homepage.
High Rankings Advisor - a newsletter put out by Jill Whalen. I may not agree with everything she writes but she knows what she’s taking about and is definitely worth reading. She gives a balanced look at SEO in easy-to-understand terminology.
Forums
Forums are perhaps one of the best places to find up-to-date information on the search engines. Because they are updated constantly and by numerous individuals you will have the benefit of many opinions and perspectives. The downfall is you have to know whom you can trust and who’s knowledgeable. Some quality forums can be found at:
There are of course tons of other resources out there and you’ll just have to keep hunting until you find them all (or subscribe to some newsletters and ask in some forums where you might find additional information).
Next Week
Next week in part ten of our “Ten Steps To An Optimized Website” series we will be covering the extras not mentioned in earlier parts. This isn’t simply checking the rankings of your primary phrase every now and then but a scheduled check of all the key components on your optimization and search engine positioning efforts.
Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines. Read Dave’s other search engine positioning articles.
ABOUT THE AUTHOR
Dave Davies and Beanstalk offer guaranteed search engine positioning. He has been optimizing and ranking websites for over three years and has a solid history of success.
Gaming Hall Betting: an Introduction to Card-Playing
By general definition a betting establishment is a house that features gaming. At such a place, patrons are encouraged to enjoy themselves handling the slot-machines or trying out alternate betting games. Betting saloon games frequently include transparent likelihoods incorporated that ensure the establishment retains its profit over the players. free casino game
A large number betting room games can sway you into getting hooked very swiftly. the stereotypical slot machine, a coin eating apparatus with three plus cogs gyrating if an arm on its flank is started. The instrument more often than not returns according to a range of designs seen on the screen of the contraption. Regretfully, gaming hall pastimes suggest the appearance of power, tricking the betting aficionado: the participant is given a few choice, but in reality these will never truly nix the patron’s overall handicap. That is caused by the the gaming room never refunding the entire wager as hoped for. This systematic process is typically found in well-known casino games such as five-card stud poker, dice, roulette or blackjack.
Texas hold’em is genuinely an immensely popular casino pastime. The gambling buffs, closely guarding their covered hands, make bets in a central pot that is awarded to the last gamer holding the winning set of cards. (Obviously, the bluffer may actually win as well…) Commensurate with blind poker, blackjack is likewise a very trendy casino game. A sizeable amount of its celebrity is caused by the mix of luck and skill & choice making, and a procedure identified as card counting. The aforementioned is a skill in which visitors will actually bend the odds of the game to lend them an advantage by both betting & strategic opetations corresponding with the cards shown.
Craps is yet another well-known gambling hall game where punters will bet on the roll of 2 dice. Customers are betting on the score of one roll, or on a sequence of rolls on two dice. Quite unlike blackjack, there can’t be a realistic winner tactics punters could exploit to bend the odds.
Roulette is an eminently popular casino based game in which a croupier will spin a roulette wheel which has thirty seven (European roulette) or, respectively thirty eight (American or Vegas roulette) differently tagged divisions in which the tossed pellet will then settle, which marks the final winning number as well as its respective combinations. Supposing that the participant bets on any given number which hits it big meaning they’ve got a lucky hand, the promised profit is thirty five to 1, the wager being rebated. Indeed in totality it’s increased by a factor of 36.
Do your best to be emphatically guarded notwithstanding as all of these gaming establishment betting games are somewhat addiction forming. An incredible number of lives have indisputably been demolished thru gambling and even though it undeniably may be entertaining, endeavor to balance yourself.
Everything College Students Need to Know Concerning Health Insurance
One of the items usually toward the very bottom of the list of priorities whilst preparing for a college education is health insurance for students. At that age, the last thing on any student’s mind is health insurance. As a student in your twenties you will typically tend to think that you will be around forever so naturally you’ll never become ill.
As we all know, irrespective of how healthy an individual may seem there is no way to predict their future health. A student medical insurance policy isn’t simply a great idea, it’s a necessity.
For those students fortunate to be covered under their parent’s policy, almost all of them will include a student up to their twenty third birthday. For those who do not currently have cover on their parent’s insurance, looking into an appropriate student health insurance policy should be an integral part of preparing for school. What must a student look out for in a plan designed for college students? Deductibles: It’s a minimal annual amount you must pay prior to your medical benefits starting, very like an auto insurance policy. For example, should your deductible be $500, you will have to pay that sum before claiming any payment associated with the plan.
So what’s your co-pay? Once your deductible is paid, most medical insurance policies expect you to pay a percentage of the cost of each doctor’s visit, medicinal drug or operation. That, put simply is a co-pay. Exactly what should the insurance cover? Nearly all policies are HMO and PPA. This often means particular physicians might not be in your “network” and may not be covered on your insurance plan. A directory of participating health providers should be included with virtually all insurance plans, read this thoroughly before you take out a medical insurance policy for students.
Catastrophic insurance coverage: There is frequently a restriction on college student medical insurance policies especially concerning more serious illness, the coverage extended in virtually all student health insurance is by and large lower than any standard plan. Limitations: Student health coverage plans commonly set a number of restrictions. Read over your policy and check the extent of your cover.
Keep any medical insurance documents on your person at all times. It’s not only not possible to plan for an accident or illness, they are also likely to occur when it is least expected. Familiarise yourself with your policy even if you are included in your parent’s policy.
Come On, Why Not Me? The Euro Lottery Winning Dreams: My Love of Winning the Euro Millions plus Experiencing a Life Sentence of Opulence for the Rest of My Life
My friend Ace calls me on the phone to inform me that he has discovered some on-line gambling sites that I just have to look into. I have never really been serious into gambling, but I figured all right, I must give it a try. And Then I tested out some poker and black jack, only honestly, they simply are not my thing. So I see these online e-lottery websites and I figure that through cyberspace I can play lots of different lotteries around the world. Straight Off to me this seems a heap more joy, hence I guess I would give it a test. To begin with I tried my luck at euromillions, you know a European lottery. I picked my lotto winning numbers and anticipated and hoped that I will win it big. I didn’t but when the euro lotto results came in; I was extremely surprised to realize that I had really come really near to the winning lotto numbers. I tested out a few other world lotteries, but I found that I had come so close the first time on the euromillions, that I simply had to give it one more shot. So far, I haven’t scooped a bucket load of pounds, but, I have won some money, so I continue to play the euro lotto and picking e-lottery winning numbers, hoping to get my big win. I am one of those souls who like to think in the likelihood of winning it big, because it’s tough to think making that kind of money some other way.
As for my acquaintance, he still stays on with his passion of internet gambling and finds himself at the online gambling casino for at least an hour at a time. He too has won some money, but it is up and down and the difference is, when you lose at gambling you normally lose a heap but then, when you lose at the lottery, it doesn’t cost you very much. I reckon that the lottery is the only way for me to go plus the idea of hitting the jackpot and on top of that, it’s only costing me just a couple of pounds “makes it more appealing”.
Keeping You Safe with PC SafetyPlus
In this era where computer viruses relentlessly seep into computer systems; where information hackers spread themselves exponentially; and where criminals have made identity theft a thriving business; there is an imperative need for you to protect your property and your identity. Trilegiant Corporation, the premier membership-based provider of a broad range of services, offers PC SafetyPlus, a comprehensive security service that provides virus protection, personal firewall, fraud protection, and so much more. Its service combines online security software and you can be certain that your PC gets updated and upgraded every time you connect to the Internet. Now, you can have that peace of mind whenever you use your computer for web surfing, downloading files, or by simply checking your email.
PC SafetyPlus offers an array of online and offline protection services including security software and fraud protection which cover:
Virus Protection
PC SafetyPlus provides a built-in virus protection that comes with several scanning devices. Its advanced virus detection technology coupled with an automated updating system shield your computer against computer viruses and Internet attacks.
Spyware Protection
PC SafetyPlus has enabled synchronized spyware scanning by default. Spyware protection gets rid of the unwanted pop-ups that barrage you every time, as well as new toolbars in your browser that you have never installed. Spyware protection also prevents frequent breakdowns and other alterations in the configuration of your computer.
Personal Firewall
PC SafetyPlus’ built-in firewall guards your computer against Internet hackers. PC SafetyPlus’ Personal Firewall is armed with an advanced intrusion detection system that tracks all shared information and alerts you of unauthorized actions, preventing hackers from stealing any personal information from your computer.
PC SafetyPlus is offered by Trilegiant, a subsidary of Affinion, a world leader in marketing, customer service, and loyalty programs.
How To Use Smart Horse Training To Stop Your Horse From Buck
It can be enormously frightening to be on a bucking horse. If you’re a novice rider, a bucking horse can almost force you to give up the “owning a horse” dream. But it doesn’t have to be that way.
I’ve read where people who can ride a bucking horse feel they’re a good rider. That may be. But it doesn’t mean they’re good at training. And training is what we want to do.
Preventing bucking begins when the horse is a colt. One must go to every extent in his training so he won’t be inclined to buck - and that includes preventing bucking if he tries.
Naturally, that doesn’t help you if your horse bucks already. Thus, if your horse bucks then the question is whether or not it is solvable. The answer is: Usually.
The first thing to do is try and figure out why he bucks. This may be done by trying to eliminate the causes.
As a for instance, one of the most common causes of bucking is that the rider punishes the horse’s mouth without knowing it. Also, he may be giving the horse conflicting aids. For instance, the rider may boot his horse forward and jerk on the reins to slow him down. Then the rider jerks his head around to turn him. As the horse fights this the rider gets mad and boots him hard again.
Finally, the horse bucks. Why? Because he’s absolutely frustrated.
Thus, fixing your riding habits to ones that make sense and are thoughtful for your horse will solve that problem. If you’re a novice rider then riding lessons will help you immensely.
As you ride, ride relaxed. Focus on the feel of your horse. Give him the aid or signal to do what you want. Don’t over exaggerate it. Give just enough signal to get him doing what you want then let it be.
If you plan to put him into a lope from a walk or trot, or vice versa, then think ahead and do it in a relaxed fluid manner. Don’t surprise or startle your horse. Keep him relaxed. A relaxed horse is not going to buck.
Another solution may be changing bits. If you are using a curb bit perhaps you should try going to a snaffle. A snaffle is easier on a horse’s mouth. It will still maintain contact with your horse and help him relax.
Another common time a horse bucks is when the rider asks the horse to canter or lope. A horse will sometimes buck in the canter because it’s natural for him to. It could also happen if the rider signals his horse too suddenly and severely in asking for the canter.
You see, a lot of people think they have to boot their horse hard to get the canter- - and when they do, they jerk on the horse’s mouth when they boot him. Or, the rider may ride with loose reins so the horse will canter and then jerk his mouth to try and slow the horse down right when he begins cantering.
I don’t know if you spotted it yet but what’s happening here is that the horse is getting confused. Not only that, it’s also hurting the horse.
After all, put yourself in your horse’s place. If you were asked to canter and the second you did you felt a painful jerk on your mouth…wouldn’t you be a little upset? And if it happened every time, wouldn’t you think to yourself, “I gotta get this jerk off my back - he’s killin’ me!”
Now let’s say you don’t know why your horse is bucking. Let’s assume your riding habits are good and your horse bucks anyway.
Here are some helpful suggestions.
First, if your horse bucks you then it is crucial you don’t stop him. If you do, he learns that if he wants to stop all he has to do is buck. Very quickly, you’ll have a smart horse who knows that to stop he only has to buck.
So, instead of stopping, do this.
First, brace your arms against your body yet keep them relaxed and keep contact with your horse. While doing this, lean back and drive your horse to go forward. (Making a horse go forward is a big horse training secret to help you get your horse’s cooperation and obedience.)
Because you brace your arms, it makes your horse’s head go up and driving him forward makes his attempts at bucking hard enough he’ll quit trying to buck. The point is the horse cannot buck when he is moving forward with energy.
The next step is you must continue moving your horse forward with energy using your seat and legs until he quits trying to buck - be sure to control his speed.
Sometimes it’s necessary to hold your horse’s head up to stop the bucking while moving him forward. If you need to do that then be sure not to pull his head back. Instead pull it up. You do that by extending your arms and pull up.
If you have a horse that bucks whenever he feels like it then he should be doubled. The trick is to do it on the first buck if you can. Double him then boot him out of it with energy. Then double him the other way and boot him out of it and put him in a trot and make him keep moving.
Remember the horse must slow down to buck. If you can tell your horse is slowing down and getting ready to buck then boot him forward and pick up the pace.
About the Author
Andy Curry is a nationally known horse trainer and author
of several best selling horse training and horse care books.
For information visit his website at www.horsetrainingandtips.com.
He is also the leading expert on Jesse Beery’s horse training
methods which can be seen at www.horsetrainingandtips.com/Jesse_Beerya.htm
How To Train An Abused Dog
Many people who’ve adopted older dogs– especially stray dogs or dogs from the animal shelter– assume that their dog has been abused in the past.
So, how do you train an abused dog?
Let’s get right to the heart of the matter and state that– in order to learn how to train an abused dog, we need to first define what an abused dog is:
Of course, there are all types of different abuse. Everything from a dog being hit with a hammer to a dog simply being left and ignored in the back yard for months or years can constitute abuse.
But for the purposes of this article, we’re going to define an abused dog as any dog that shows specific signs of extreme timidity in response to regular behavior by you. I.E., Petting, grooming, feeding, walking, etc…
These are what you might call “high-functioning” abused dogs. In contrast to dogs that have been used (for example) in laboratory experiments. Or dogs that have been physically scarred and wounded. Working with such dogs is (or should be) clearly outside of the scope of this article.
So– How do you work with a “high functioning” abused dog? And how do you teach your dog to relax and enjoy life?
The answer can be found in starting obedience training along the lines of the principles I’ve outlined in my book (which you can read more about at): http://www.dogproblems.com/secretsbook.htm
I can hear it already, “But Adam–you advocate using a leash and training collar when you train a dog, and my little, shy “Muffy” already wets himself when I bend over to pet him…
[ALERT: I’m about to make a broad GENERALIZATION:]
In general, most “high functioning” abused dogs continue to display timid behavior because they are unclear as to when they’re doing the RIGHT thing and when they are doing the WRONG thing.
If you follow my approach to dog training, your dog quickly learns– or more specifically, you learn– how to communicate with your dog in a way that will make him relax and know when he’s doing something wrong and when he’s doing something right.
And what I’ve found with these dogs is that they quickly learn to become much more confident and self-assured through the process. Why? Because when you use intelligent dog training techniques, your dog is now clear about what’s going to happen and when, in a world he formerly had no guidance or clear leadership. He learns what is good behavior and what is bad behavior–instead of having to guess!
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You read that right: The #1 Reason That Dogs Who’ve Been Abused In The Past Continue To Show Extreme Timid Behavior Is Because They Are Confused.
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Once your learn how to communicate with your dog, and take away the confusion, you will see all the extreme timid behavior disappear! And the way to do this is to start intelligent obedience training.
“But should I use the leash and collar to correct my dog, if he’s got such a soft temperament?”
The answer is: Yes.
Which begs the question of how firmly you should correct your dog–which is something that differs from dog to dog.
Here’s a hint: You’ll figure it out by practicing with your dog. (If you haven’t already, please review the: Three Keys To Successful Behavior Modification chapter in my book). However, the issue is not “Should I correct a dog that has been abused in the past” but rather “When I’m communicating to my dog when he’s done something incorrectly–how firmly should I correct him?”
And the answer to this question is: Only firmly enough to extinguish the unwanted behavior and communicate to the dog that he shouldn’t do it again. Like I mentioned: You’ll learn this by practicing with your dog. If you employ the concepts of timing, consistency and motivation–you’ll have nothing to worry about and your dog will gain confidence and self-assuredness from your efforts.
About the Author
Adam G. Katz is the author of the book, “Secrets of a Professional Dog Trainer: An Insider’s Guide To The Most Jealously Guarded Dog Training Secrets In History.” Get a free copy of his report “Games To Play With Your Dog” when you sign up for his free weekly dog training tips e-zine at: http://www.dogproblems.com
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MP3 Player Guide
MP3 player, also well known as digital audio player has become a staple of our gadget life. There are many brands of MP3 players on the market today. So, which MP3 player are the most suitable for you? That’s where this MP3 player guide comes in.
Basically, there are 3 types of MP3 player based on capacity: -
1. Hard drive MP3 player
- highest capacity
- largest in size
- heavy
- often labeled as an “Jukebox MP3 player”
- has moving parts
- example: Apple iPod video, Sony Network Walkman NW-HD5
2. Micro hard drive MP3 player
- use smaller hard drives
- lighter than hard drive MP3 player
- lower capacity than hard drive MP3 player but higher capacity than flash memory MP3 player
- example: Apple iPod mini, Creative Labs Zen Micro
3. Flash memory MP3 player
- smallest in size
- lowest capacity
- very light
- has no moving parts
- often labeled as an “portable MP3 player”
- example: mobiBLU Dah 1500i, Apple iPod nano
What should you concern when you want to buy a MP3 player?
1. Use / Purpose
a) MP3 player good for travel
Hard drive MP3 player is good for people traveling or away from computer for an extended period of time, where they can’t transfer music files from their computers. Micro hard drive MP3 player is another option for travel since it is slightly smaller and lighter than hard drive MP3 player. Flash memory MP3 player is also popular for travel if you do not mind to listen to the same music.
b) MP3 player good for sport / jogging / gym
Flash memory MP3 player is good for people exercising and jogging since it is very light. No moving parts for Flash memory MP3 player make it ideal for sport.
c) MP3 player good for home use
Hard drive MP3 player is good for listening song in living room. It is suited to be connected to external speakers.
2. Connectivity
There are two main options to transfer files from your computer: USB or FireWire. USB supported by both PCs and Macs whereas FireWire is supported only on Macs. For PC users, they need to ensure that the MP3 player support USB 2.0 which is faster than USB 1.1. Most of the MP3 players on market today are support USB 2.0.
3. Display screen
Majority of MP3 players have LCD screen. Some MP3 players have color screen instead of dull black and white screen. The main things to consider are all the information such as battery level, song name & elapsed time are easy to read.
4. Compatibility
PC or Mac compatibility. Mac users should ensure the MP3 player can support Mac since some MP3 players can only support PC.
5. Battery
MP3 players come with either rechargeable batteries (some can be charged via USB port) or disposable batteries.
6. Music format
Music files can be one of several types of formats, such as MP3, AAC (Advanced Audio Coding), WMA (Windows Media Audio) and Ogg Vorbis. Ogg Vorbis is a completely open, patent-free, professional audio encoding and streaming technology with all the benefits of Open Source.
7. Functionality
Some MP3 players have extra features such as voice recorder, FM radio, FM recorder, image viewer, video player.
8. Memory capacity
Most of the flash MP3 players come with 256MB, 512MB and 1GB. For hard drive MP3 players, they have gigabytes of storage capacity. If you would like to store many songs or CD collections in one, hard drive MP3 player or micro hard drive MP3 player is a better choice for you.
Alfred Ang is an author and web developer. Read more reviews at MP3 Player Review web and MP3 Player Accessory web.
Make Money On EBay While Others Are Scratching Their Heads!
Aaargh! Why is my competition getting way more hits than mine?
There are several reasons why, but I hope to explain at least the major reason.
Poor titles with a lack of highly targeted keywords
The majority of eBay sellers are completely unaware that they are jeopardising
their success through lack of knowledge. Knowledge is POWER and the most
effective way to power-pack your auctions is to use highly targeted keywords in
your auction titles and descriptions…
Let’s start with your title …
eBay estimates that over 90% of users search eBay by using the basic search
feature which means they only search the auction titles.
So what does this mean for me?
Above all else … it means focus more on your auction titles first and foremost
and then consider integrating those same highly targeted keywords into your
auction descriptions.
So where do you find these highly targeted keywords and which ones should you
use?
The best place to start is with ‘eBay
Pulse’ http://pulse.ebay.com/ and browse through the top popular searches in the category where you
would like to list your auction using the Category drop-down box. Jot down the
list of the top 10.
Now the number of words allowed in your auction titles is limited so be sure to
find several popular search terms that you can easily integrate into your
auction title remembering to make it sound interesting also - not just a swag of
keywords!
You can generally assume that on average, people search for the same terms on
eBay as they do in search engines. In light of this, to see how valuable your
chosen keywords really are I suggest using the Overture Keyword
Selector Tool at
http://inventory.overture.com/d/searchinventory/suggestion/ to see how popular those keywords/search terms are by the
estimated number of times they were searched for in all the major search engines
for the past month.
Please bear in mind that these results are not entirely accurate, however they
will give you an overview of which keywords are the most important and will be
searched for the most.
Enter each search term separately and from the results jot down the top 5 search
phrase results for each of the keywords.
Another hot tip is with eBay itself. Go ahead and search for similar items to
which you want to list and take note of 3 things.
1. The title at the top of the page - here eBay lists other highly targeted
words for your item.
2. Underneath the search box (depending on what you have searched for) you will
see ‘related searches’ which can give you more ideas.
3. Be sure to click the check box on the left hand side for ‘completed items’
and then click the search button and have a look for items that have sold
similar to yours. When the results are returned, click the column title called
‘price’ to sort by final price.
Make note of the most successful sales and look at their titles. (As a side
note, it pays to look at what category they listed in and also anything you can
learn from their description, layout etc - remembering of course not to copy
their text or photos).
Now you’re ready to strategically integrate those highly targeted keywords &
phrases into your auction titles to drive highly targeted traffic to your
auctions.
Remember, as I mentioned earlier, be sure to make full use of the best keywords
but the title must make sense and be inviting (not just a list of keywords that
will get your auction deleted for keyword spamming) - You need to be creative,
after all you may get hundreds of visitors from searches but you still need them
to click on your title!
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